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) is an American-based, internationally operating online dating, friendship, and social networking website that features multiple-choice questions in order to match members.

In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.

if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site. He revealed that one experiment included removing users' profile pictures on January 15th, 2013 ("Love is Blind Day") and analyzed user responses to messages, conversations, and contact details.

When the photos were restored, users who had started "blind" conversations gradually began tapering off their conversations, leading Rudder to remark "it was like we'd turned on the bright lights at the bar at midnight".

Perhaps the experiment that generated the most controversy, however, was when Ok Cupid took pairs of "bad matches" (i.e.

users with around 30% match) and sent these users a message indicating they were "exceptionally good for each other" (displayed 90% match).

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