Online dating industry analysis mia michaels dating
The cases studied were Match, Plentyof Fish, Ashley Madison, Tinder and the Dating Ring.A ranking of the most popular dating sites is found in the appendix.
Methods of analysis include an industry analysis of the general online dating industry, further investigation of 35 of the major dating sites as well as five in-depth case studies.
The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.
The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.
The X-axis is the market focus: (X1) Mainstream or (X2) Niche and the Y-axis is the concept differentiation (Y1) Generic or (Y2) Unique.
While individual dating sites had different strategies for creating their user base as well as maintaining it, certain properties would match each other in relation to the sites in their quadrant.